Pretty much everybody has a special man in their lives, whether it’s their father, best friend, grandfather, husband, boyfriend, brother, boss or uncle. When it gets to their birthday or Christmas it’s no wonder that you want to buy them something special but often all you can find are [...]

A few years ago, a charming movie came out, starring Peter Sellers.
“Being There” is about a grown man who has been raised on television, tended a garden, and never stepped outside of his abode, until his guardian died.
What happens to him is completely amazing, but even more striking is how seriously people take him. Some [...]

1. Supersize It!
Okay, okay… the real marketing term here us upsell it, but the word association takes me to McDonalds. You’ve been there… you pull up to the window, place your order and they always say… “Would you like to supersize that?”
What bugs me is that I instinctively say, “Yes!” After all, for a few [...]

A few days ago I returned from my annual National Speaker’s Association (NSA) conference in Atlanta. The educational sessions were OK, the hotel was so-so, and the town was lacking in exciting things to do, but my experience was stellar. How is that possible?
Though I am often accused of being an extrovert, I consider [...]

To be more effective at developing relationships, one should always take time to describe their best customer. This is the customer that gives you the biggest bang for your buck. This customer is the one that pays bills on time, uses you exclusively for all their business needs in your area of expertise. It is [...]

“Value-added.” That word is used so much it has become a cliché in business circles. There may not be a business in the world that doesn’t claim to be a “value-added” seller.
The problem is that once a word or phrase becomes a cliché, it often losses it’s original meaning. This is true with “value-added.” What [...]

An obvious way to increase sales is to attract more prospects to your business. But it’s easier and less expensive to increase sales by converting more of the prospects you’re already getting into customers.
Here are 2 proven tactics you can use to convert a higher percentage of your prospects into customers. Both are simple procedures [...]

If your company’s sales are lacking or you are reaching into a new market, outside business development staff could significantly improve your profits. They are cost effective, very profitable, and can easily expand your existing staff. One caution, before you hire this kind of service from anyone, consider these things to help you develop realistic [...]

“Wire Jewelry” with gold filled and
sterling silver; cabochons, cameos and faceted stones including
bracelets, pendants, necklaces and earrings custom handcrafted.
Fashion Jewelry uniquely designed for that one-of-a-kind look,
durability and satisfaction. Intricate wire sculptured designs
in latest contemporary, vintage or traditional styles. graceful
and intriguing for that lasting impression. Each piece is
carefully put together in my home to essentuate your [...]

The essence of being overt is to be clear and assure your prospective customer understands exactly what you want them to understand about the benefits, difference, and reasons to believe in the outstanding value of your offering.
In my business I see a lot of customer communication materials. Unfortunately, I see too many customer presentations whereby [...]